Guest spots with the likes of Fatima and Joe Armon-Jones saw her become part of a tight knit London music community where she refined her craft. Like Appleton Estate 12 Year Old Jamaica Rum it takes time for such a natural voice to reach its best. The seed that was planted flowered on her debut LP of 2020 recorded for the South London label Touching Bass.
Guest spots with the likes of Fatima and Joe Armon-Jones saw her become part of a tight knit London music community where she refined her craft. Like Appleton Estate 12 Year Old Jamaica Rum it takes time for such a natural voice to reach its best. The seed that was planted flowered on her debut LP of 2020 recorded for the South London label Touching Bass.
It’s the perfect home for this artist whose joyful music makes you think as well as feel. ‘Life Works Out…Usually’ was Demae’s coming of age story written as an antidote to these turbulent times. Mixing the seductive bite of soul and the natural fluidity of jazz, the songsmith’s kaleidoscopic sound is as warm and sophisticated as Appleton Estate premium rum.
“Being from North West London, I feel like Jamaica has been around me my whole life. The sound of the neighbours’ tunes shaking my bedroom windows to ska, reggae and dub or gathering outside my doorstep for the Notting Hill carnival has shaped my musical taste so much.
“From an early age, I recognised how Jamaican music wields this ability to ignite joy, love and vivid memories. It’s magical. These are the same feelings I would love to conjure up in people experiencing my own music.“ Demae
It’s the perfect home for this artist whose joyful music makes you think as well as feel. ‘Life Works Out…Usually’ was Demae’s coming of age story written as an antidote to these turbulent times. Mixing the seductive bite of soul and the natural fluidity of jazz, the songsmith’s kaleidoscopic sound is as warm and sophisticated as Appleton Estate premium rum.
“Being from North West London, I feel like Jamaica has been around me my whole life. The sound of the neighbours’ tunes shaking my bedroom windows to ska, reggae and dub or gathering outside my doorstep for the Notting Hill carnival has shaped my musical taste so much.
“From an early age, I recognised how Jamaican music wields this ability to ignite joy, love and vivid memories. It’s magical. These are the same feelings I would love to conjure up in people experiencing my own music.“ Demae
“I’VE BEEN REALLY ENJOYING DEMAE’S MUSIC AND SEEING HER RISE INTO THE AMAZING ARTIST SHE IS TODAY.
WHEN YOU HEAR THAT VOICE YOU JUST KNOW SHE HAD SOME SERIOUS SCHOOLING IN JAMAICAN MUSICAL TRADITIONS. ONE PARTICULAR ASPECT I ADMIRE IS HOW SHE IS ABLE TO BRING SO MANY PEOPLE TOGETHER WITHIN HER MUSIC WHILST KEEPING HER SOUND SO UNIQUE AND COHESIVE, I’M VERY EXCITED WITH WHAT SHE HAS PRESENTED FOR THIS PROJECT AND PROUD TO HAVE HER ON BOARD.”
MOSES BOYD, CURATOR, JAMAICAN JAZZ SERIES
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